About the Media Training Sessions

In this era of tightened advertising budgets, more and more companies are turning to Press Relations as a more cost-effective communication strategy. But to maximise positive press coverage, it is critical for company spokespeople to learn effective methods for speaking to the press. StarSpeeches recommends that companies adopt a strict policy stipulating that only trained and authorised spokespeople may give press interviews, whether for print press, radio, television or Internet webcasts.

Press interviews provide numerous challenges to both experienced spokespeople and those who may be new to this very important role. Training session topics include:

• why speaking to the press is different than everyday speech
• what journalists look for in a spokesperson
• how to avoid the traps that journalists set
• how to look and sound relaxed and confident (yet not arrogant)
• how to cultivate relationships with journalists
• how to measure press coverage and follow coverage trends

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